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PHOTO CREDIT: Above photo by John Rickman Photography, San Jose, California.

Ad for Opening of Sala Badia
Under Beba Ezz el-Din
March 10, 1937


Translated by Priscilla Adum





Beba Ezz el-Din placed this advertisement in the newspaper Al Ahram after she took over ownership of Sala Badia on Emad El Din street and forcibly ousted its original owner, Badia Masabni. The ad announces the opening of Sala Badia under Beba's ownership and promotes the show.

Al Ahram
Wednesday, March 10, 1937
Page 3

Beba Ezz El Din opened this club twice in the same year. The first opening was in March, 1937, as announced in this advertisement when she initially took over the club. At this point Beba still appears to have employed some of Badia's old troupe members. The telephone number is Badia's old number. The second opening was during the normal winter season in October of the same year when all the other clubs opened their doors for winter season as well.

Click on the image below to see the advertisement in more detail.



The Advertisement

The Theater Star, Beba The Temptress

Casino Badia

Beba's Troupe

Emad El Din Street

Telephone: 58883

Opening on Thursday, March 11

Opens her Show Performance Season

Story: Ten Million — A Humorous Comedy in Two Parts Written by Oustaz El Ebiary


Torly Dance

An International Play With Different Dances From Around The World

Created by El Oustaz Abou El Seoud El Ebiary and Composed by El Mousecar El Oustaz Farid Ghosn

The Theater Star:


The Beloved Comedian Abd El Nabi Mohamed

Appearing in the program are a collection of dancers, actors and actresses from Badia and Beba's troupe

Every Tuesday a daytime performance for women only at 6:30 p.m.

And on Sundays and Fridays a daytime performance for families at 6:30 p.m.

And every evening a nightly performance at 9:30 p.m.





About the Translator

Priscilla is a dancer of Lebanese heritage who enjoys researching the Golden Era of Egyptian dance. She owns a collection of more than one hundred classic black and white Egyptian films which is continually expanding.

Priscilla has also gathered a large library of dance related articles and clippings from Middle Eastern magazines and newspapers, many of which she has translated from the original Arabic to both English and Spanish.

Priscilla currently resides in Central America where she is a dance instructor. 




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