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PHOTO CREDIT: Above photo by John Rickman Photography, San Jose, California.

Ad for Beba Ezz el-Din's Casino in Alexandria, Egypt


Translated by Priscilla Adum





This is the translation for an advertisement from the 1930's that was used to promote Beba Ezz el-Din's club in Alexandria. Beba was a Lebanese dancer who started out at Badia Masabni's casino on Emad El Din street in Cairo. She and Badia were at odds with each other most of their lives. In the early 1930's, Beba left Badia's club and opened her own place. Pictured in the center of the ad below is a very young Beba.

Click on the image below to see the advertisement in more detail.



The Advertisement

Good News For The People of The Beloved El Saghr*

The Return of Beba, The Queen of Gracefulness

Casino Alf Layla

At Raml Station (Previously The Ozonia)

Tonight and the following days
The Queen Of Gracefulness Presents To You The Greatest Program

Miss Beba's Troupe

The Most Skillful Dancers, The Most Able Singers, The Greatest Artists

Dance, Monologues, Music, Acting

This Week, Performing in the Play
I Can't
- A Comedy

The leading roles played by Messieurs:
Ahmed Farid, El Farid Hadad, Mohamed Ali, Mohamed Eldrees

Singing for the Audience is the Singer:

The Monologist and Innovative Dancer Fathya Mahmoud

Dance Troupe: Sara, Soraya, Amina Noshi, Soad Fahmy, Nazira El Turkiya, Zainab El Sudaniya

The Monologist Mohamed Eldrees

*The word El Saghr is often used in Egypt to refer to Alexandria

Beba Ezz el-Din Ad for Alexandria Club



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About the Translator

Priscilla is a dancer of Lebanese heritage who enjoys researching the Golden Era of Egyptian dance. She owns a collection of more than one hundred classic black and white Egyptian films which is continually expanding.

Priscilla has also gathered a large library of dance related articles and clippings from Middle Eastern magazines and newspapers, many of which she has translated from the original Arabic to both English and Spanish.

Priscilla currently resides in Central America where she is a dance instructor. 




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