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PHOTO CREDIT: Above photo by John Rickman Photography, San Jose, California.

Ad for Soad Mahasen's Sala in Alexandria
June 8, 1933


Translated By Priscilla Adum





This is one of two different advertisements that promoted the June 8, 1933 show at Soad Mahasen's summer sala at the beach in Alexandria, Egypt. Like many club owners of her era, Soad operated a winter-season club in Cairo, and a summer season club in Alexandria.

Soad Mahasen's first club in Cairo, The Pego Palace, resided on Emad el-Din Street. This was the same street where Mary Mansour's famous sala stood, and where later Badia Masabni would open the first of her Cairo Salas in 1926, Casino Badia. After Soad's Cairo sala closed, the Mohamed Farid Theater was built in its place. Today it´s the Renaissance Cinema.

Soad Mahasen was the woman who took in Taheya Carioca when Taheya ran away from home as a teenager. Soad protected her, looked after her, and employed her at her sala, until she decided to close her club and retire to Lebanon. At that point she put Taheya Carioca into Badia Masabni's care. 

Soad Mahasen



The Advertisement

Grand Opening At The Most Deluxe Sala In Alexandria for A High Class Level

Sala of the Gifted Singer Soad Mahasen
At Casino Camp Shizar
On the Beach

Beginning on Thursday June 8, 1933

Matinee from 6:00 to 8:30

Soiree from 9:00 Until After Midnight

Friday and Sunday Daytime Performance at 10:00 a.m.

Delighting You At Every Performance With Her Most Recent Songs Accompanied by Her Band Made Up Of Musical Maestros

A Group of Famous Dancers

The Monologuist Hussein Saleh

Buffet With Very Delicious Drinks

Soad Mahasen



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About the Translator

Priscilla is a dancer of Lebanese heritage who enjoys researching the Golden Era of Egyptian dance. She owns a collection of more than one hundred classic black and white Egyptian films which is continually expanding.

Priscilla has also gathered a large library of dance related articles and clippings from Middle Eastern magazines and newspapers, many of which she has translated from the original Arabic to both English and Spanish.

Priscilla currently resides in Central America where she is a dance instructor. 




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